Helping you start the children's-wear brand you can’t stop thinking about - without overwhelm or guesswork
I built a £2m+ brand from scratch while raising two little ones. Now I teach women how to create a brand of their own - simply, clearly and with a proven framework that actually works.
Hi, I'm Alice
A few years ago, I was working full-time, racing through childcare drop-offs and trying to squeeze my whole life around a job that didn’t give me the freedom I wanted.
I knew I wanted more time with my kids, more creativity and more ownership of my day. So I started a children's-wear brand from my kitchen table during nap times - with no experience, no industry contacts, and no perfect plan.
Today, that little idea has grown into a brand that has generated over £2m, shipped over 28k orders and fits around my life.
I work on my own terms, in a way that feels good, and I get to be present with my children while running a business I love.
And here’s the part that matters: You can build this kind of freedom too. You just need the right steps and the confidence to begin.
SHOW ME HOWYou’re ready to build something that fits around your family and your ambition. Here’s where it begins.
Are you here to get inspired, launch your brand, or get the support you need to grow?
My work is for women ready to transform an idea into a real brand with strategy, support and a framework that fits around real life.
Choose Your Next Path...
Start Dreaming
Learn the exact first steps to launching your own children's-wear brand - from how to find your target customer (the most important first step!), how to source products, and how to launch your business on Instagram.
A clear path forward in under an hour.
Launch Your Own Business
A four-week step-by-step framework that takes you from idea to a fully launched children's-wear brand.
Clear lessons, practical tools, and the exact approach I used to build my £2m+ business -designed to fit around motherhood and real life.
The Founders Club
For women who’ve already launched a business and want ongoing strategy, accountability and momentum as they scale their brand.
COMING SOONThe work I'm here to do
To guide women who want more from their lives - more freedom, more creativity, more ownership of their time - and show them how to build a brand in a way that feels simple, grounded and possible.
To teach mums that you don’t have to choose between being present with your children and building something meaningful of your own.
To take the guesswork, confusion and overwhelm out of launching a brand, and replace it with strategy, direction and a plan that actually works in real life.
To support women as they step into a new chapter - not just as founders, but as women building lives that feel aligned, flexible and deeply fulfilling.
Here's to your next chapter.
Alice x
